WHY TUPI

our MISSION

TUPI Beleza is here to support your business. We bring to you the best of scientific marketing, cosmetic product development & brand design.

Focused on respecting the nature and designing meaningful products, TUPI has the expertise to support you along your cosmetic product & brand creation journey. With high technical natural cosmetic formulation, natural raw materials advisement, and business & brand development, we are ready to assist you.

TUPI is an extinct mother language from South American Indian tribes scattered throughout the Brazilian coast and the Amazon River valley. It connects us with nature and the richness of natural compounds from it. TUPI empowers South American natural ingredients and incorporates, with a modern perspective, rituals and concepts valued by local tribes.

marina cardia jardim

FOUNDER

Marina founded TUPI Beleza in 2018. She is positive and open minded. Marina has a long story of connection with nature. She a pharmacist with a MSc in Cosmetic Engineer and an MBA in Product Management, and a former professional Sailor of the Brazilian Olympic team. She loves cosmetic formulation because it allows her to express her creativity combining molecules and benefits in order to produce a unique product experience.

Besides her scientific expertise, her MBA in Marketing helped her to feel comfortable understanding market needs and trends. As result, the creative process in a product development became natural.

She is the heart and hands of TUPI.